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PROFESSIONAL HISTORY
DATA INSIGHTS AND KNOWLEDGE MANAGER - PEEK VISION
July 2024 - Present
Since moving into this role, I have focused on strengthening the link between data, product, and programme delivery. I contributed to user research and project management for dashboard development. I've enhanced quarterly reporting through trend analysis and experimentation tracking, and co-led Monitoring & Evaluation certification. Alongside this, I have supported global research and advocacy efforts, including representing Peek in the WHO SPECS network. I am most proud of embedding a more insight-driven culture where data is actively used to inform learning and programme improvement.
ENGAGEMENT LEAD - PEEK VISION
January 2021 - July 2024
My time in this role was formative in developing my expertise in impact measurement and data storytelling within global eye health programmes. I designed and implemented core systems including the impact tracker and a strategy milestones tracker, enabling more consistent reporting across countries. I co-led the standardisation of programme reporting, co-developed key metrics such as “Connected to Care,". I contributed to fundraising through donor reporting and funding applications. Alongside producing annual reviews and impact reports, I built data story and testimonial repositories. I also led on setting up a robust content management system and developed field content in multiple countries both in person and through contractors. I co-led multiple knowledge sharing sessions between Peek users. I was most proud of creating systems and narratives that brought data to life and strengthened how Peek communicates its impact.
RESEARCH AND MARKETING ASSISTANT (THE UNIVERSITY OF GLASGOW - SCHOOL OF LAW)
January 2019 - January 2024
The project is focused on working uncovering the hidden voices behind the female pioneers of the legal profession in Scotland and those of the present day, as well as provoking wider discussion of inequalities within the legal profession and how to combat this. My role was multi-faceted and involved research, design, gathering voices from women across the legal sector and beyond, production of animation, videos and other collateral, and events with keynote speakers such as Lady Hale. It also included developing the brand for the project and full design of the project's website: https://womeninlawproject.org/
FUNDRAISING AND COMMUNICATIONS CONSULTANT (SENSE SCOTLAND)
November 2019 - October 2020
I provided communications and impact reporting support to a number of NGOs. This included:
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Street Fit Scotland (Website copy, build and transfer, and design of their annual report for 2019-2022, continued website maintenance support)
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St John Eye Hospital (Production of the 2019-2023 Annual Report)
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Spectacle Makers' Charity/Worshipful Company of Spectacle Makers (Communications support and Impact Report production and design 2020-2022)
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Sense Scotland (Supporting the fundraising team during an interim period of low staff 2019-2020)
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National Axial Spondyloarthritis Society (Remote case study production for campaign 2020)
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Ajyal Foundation (Fundraising proposal writing, research and website design and copy 2019)
MARKETING AND EVENTS OFFICER (ST JOHN EYE HOSPITAL - LONDON, UK AND JERUSALEM, THE WEST BANK AND THE GAZA STRIP)
January 2016 - November 2019
My time at St John was formative in developing a strong interest in public health, in particular eye health, and the disparities in treatment. I was responsible for press, the website, social media, production of newsletters and Annual Reports, case study production both in person (for which I won the IAPB Photography Award in 2018) and via staff in Palestine/local freelancers. I was also responsible for organising several events across London including a gala dinner at Guildhall and reception at Buckingham Palace. I was most proud of creating and championing a uniform communications strategy as well as building strong relationships with my many colleagues across the Palestine and throughout the wider Order of St John, which allowed me to fully showcase the charity's incredible impact to its many stakeholders.
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VOLUNTEER EXPERIENCE
November 2020 - Present
COMMUNICATIONS CONSULTANT - STREET FIT SCOTLAND
I am helping to bolster the communications impact of this small public health focussed charity. I designed their current website https://www.streetfitscotland.org/ and continue to provide communications support.
July 2017 - July 2018
VOLUNTEER ASSISTANT - STOREHOUSE LONDON
I helped to serve food and manage a team of volunteers at a weekly soup kitchen for the homeless in Hackney. I also helped with photography and trust applications.
April 2009 - May 2013
PROJECTS AND MARKETING ASSISTANT - KENYA CHILDREN'S HOME
I organised and promoted gigs (with direct marketing and social media) to fundraise for KCH. Between October - December 2012 I volunteered as a Projects Assistant for KCH in Nairobi and produced some video content whilst there.
June 2012 - August 2012
CONTENT PRODUCER - VARIOUS
I helped to film and edit a showcase of Xchange Scotlands’ many welfare projects for Glasgow City Council and assisted in the production of Sin City Glasgow, an online TV show.
EDUCATION
LAW WITH FRENCH LEGAL STUDIES (LLB) - THE UNIVERSITY OF GLASGOW
September 2008 - June 2012
DIPLOME DES ETUDES UNIVERSITAIRES FRANCAIS - UNIVERSITÉ JEAN MOULIN (LYON III)
September 2010 - June 2011
USER EXPERIENCE DESIGN INSTITUTE
November 2019 - November 2020
MEASURING SYSTEMS CHANGE AND MINDSET SHIFTS - ASHOKA
January 2022 - May 2022